For solo wedding vendors The financial brain behind your wedding business

You’re booking weddings. Money’s coming in. But what are you actually making?

Wedding Brain shows you what every package and quote really costs you, what you’re left with after paying yourself, and whether the year is on track. Know what to charge. Know if you’re okay.

Get Wedding Brain See how it works

$390 to get started, including your first month. Then $20 a month. Cancel anytime.

Built for
  • Wedding videographers
  • Wedding photographers
  • Content creators
  • Celebrants

Solo operators who sell packages and do the work themselves.

Works alongside
Studio NinjaXeroHoneyBookMYOBDubsadoQuickBooksPixiesetRoundedPic-TimeReckonShootProofFreshBooks17hatsWaveSprout StudioLight BlueBloom

Nothing to connect and no logins: you send us the exports from the software you already use.

Your Brain · sample business
← All dashboards

Your Brain

Golden Hour Films (sample) · FY26–27
1

Where you stand

Real numbers, from your own exports. This part never moves.

So far this year

Paying you what you want.

You've earned and kept $28,150 so far. With what's booked, you can pay yourself what you want.

That's $8,100 more than your $1,200 a week needs, before tax, from what's already shot and signed. You're nearly full, so the next move is price, not volume.

3 months counted · 8 shot · 18 more booked this year

How you’re tracking

Switches on after your next month’s exports. From then on, this compares then with now, so you can see whether what you changed made a difference.

Your pay
$1,317/wk
you want $1,200/wk
On target
Dates
26 of 30
shot and booked · 4 dates open
Enough to pay you
Deposits held
$27,050
for weddings not yet shot
A big share of your bank gain
Safety margin
+20.8
weddings above the 5.2 that cover your costs
Healthy buffer
Earned
$36,000
weddings delivered + other work
Money out
$7,850
everything you spent
Kept
$28,150
78% of earned

Includes $1,200 from work that isn’t weddings. It’s left out of the per-wedding figures below so they stay honest.

Month by month
what really happened
$0$3.75k$7.5k$11.25k$15k2Jul3Aug3SepOctNovDecJanFebMarAprMayJun
EarnedKept

Strongest month so far Sep ($13,800), weakest Jul ($9,200). The weakest months are where the quickest wins usually hide; for most wedding businesses that’s winter.

Booked ahead
20 signed · next 12 months
4Oct20264Nov1DecJan20271Feb4Mar3Apr1MayJunJulAug1Sep
BookedWedding season

Shaded months are wedding season. Couples book about nine months out.

2

Get to your number

Pick the pay you want, then try things and watch how close you get. Nothing here changes your real numbers.

$1,317/wk
aiming for $1,200/wk
after tax set-aside

You've reached $1,200 a week, with $6,075 a year left in the business after your pay and tax.

The pay you want$1,200/wk
What you take home, after tax set-aside. Try any number; it only becomes your target if you save it.
Or try it yourself
Costs and time
Cut running costs−$0/mo
From $2,217 a month, for the 9 months still to come. What’s already spent stays spent.
Take hours off each wedding−0h
From 21 hours, on the weddings still ahead. Your dollars don’t change; your hourly rate does, and you get the time back.
Dates and price
Weddings you could do a year30
The most you've said you can do. Slide up to try more.
Fill open dates+0
Up to 4 more before you reach 30 a year. Each adds $4,350 in, $150 out and 21 hours.
Charge more on new bookings+0%
On every package, by the same percentage. Signed contracts don't change.
3

Your game plan

Built from your own numbers. Move a slider above and your changes join the list. Tick things off as you go.

  • Keep $27,050 of deposits aside
    Cash

    That's money for weddings you haven't shot, and it's 97% of the $27,950 the bank has gained this year. Spend it and you're working those dates for free. A separate account makes this automatic.

  • Sell these season dates now
    Bookings

    Couples are booking about nine months out. Season months 3 to 9 months away with room: Mar 2027 (4 booked), Apr 2027 (3 booked), May 2027 (1 booked). Put these dates in front of every enquiry and every venue you've worked with.

    Price an enquiry →
  • You're nearly full: lift the price on new enquiries
    Pricing

    26 of 30 dates are shot or booked with 9 months to go. Scarcity is the best time to raise your price; signed couples keep theirs.

    Update my package prices →
  • Check your hours per wedding
    Time

    At 21 hours a wedding your time works out to $160 an hour. Australian videography businesses report 50–80 hours once editing and admin are counted. If yours is closer to that, your real hourly figure is lower than it looks.

    Check the hours in my packages →
  • At this pace you'll cross the GST line
    Tax

    This year looks like $121,800 of turnover against the $75,000 threshold. The ATO counts projected turnover too. Not advice: raise it with your accountant before you get there.

0 of 5 done

The detail

Every number behind the page, in full.

What a wedding leaves you

A wedding brings in
The full price of the weddings you've delivered, averaged. Your packages are priced at $4,200. In line For context, the Australian average for videography in 2025 was $3,125.
$4,350
A wedding leaves you
What a wedding brings in, less its share of everything you've spent. Before tax.
$3,369
Your time earns
At 21 hours a wedding, before tax. For context, Australian videography businesses report 50–80 hours a wedding.
$160/hr

Booked ahead

The next twelve months. Shaded months are Australia’s wedding season, autumn and spring. Couples book about nine months out.

Booked ahead
18 this financial year, 2 next · worth $92,600
20
Already paid on those
Deposits. In the bank, not yours yet.
$27,050
Still to come
$57,750 of it due this financial year
$65,550
You're 87% full for the year with 9 months to go. New enquiries can carry a higher price.
Since your last update, 12 Sept 2026
Weddings booked ahead
17 → 20
+3
Value of weddings booked ahead
$78,200 → $92,600
+$14,400
Deposits held
$22,500 → $27,050
+$4,550
Weddings shot this year
6 → 8
+2

Green is good news and red is worth a look, whichever way the number moved.

Your year, as it stands

What you’ve delivered, plus what’s signed. Not a straight line from a busy month. Assumes your running costs and other work carry on as they have been.

Weddings
8 shot + 18 booked · 30 possible
26
Earned
weddings delivered and booked this year at full price, plus other work
$121,800
Money out
spent so far, plus $2,217/month to run the business, plus $150 a wedding to deliver
− $30,500
Kept before tax
About $167 an hour across the year's 546 wedding hours, other work included
$91,300
Tax set-aside (25%)
− $22,825
Yours
$1,317 a week, if you took it all
$68,475
Your pay at $1,200 a week
$62,400
Left in the business
After your pay and tax. Your cushion for quiet months, gear or a bonus.
$6,075
What it takes to run
Running the business costs
$26,600 a year, before a single wedding is delivered and before you pay yourself.
$512/wk
Weddings to cover that
Each wedding brings in $4,200 after its own delivery cost, and your other work covers $4,800 of the costs. You have 26 shot and booked.
5.2
One more wedding pays you for
At $1,200 a week, after its delivery cost and tax, once running costs are covered.
2.6 weeks

Set aside

Tax, so far this year
25% of the $28,150 you've kept. Move it as each payment lands.
$7,038
GST turnover so far
Clear Financial year to date; the ATO counts a rolling 12 months.
$35,800 of $75,000
At this pace
This year's turnover if what's booked happens and nothing else changes. The ATO counts projected turnover too.
$121,800

Set-asides, not advice. GST registration is required within 21 days of turnover reaching, or being likely to reach, $75,000 (ATO).

Where these numbers come from

Bookkeeping export
Xero, Rounded, Thriday or your spreadsheet. Gives money in and money out, by month. Last loaded 2 Oct 2026.
3 months
Wedding software export
Studio Ninja payments export. Gives weddings delivered, the diary, deposits and balances, and which money in the bank is wedding money. Last loaded 2 Oct 2026.
20 booked
Your welcome answers
What you do, weddings a year, hours a wedding, weekly pay, cost to deliver and tax %. Update them any time from your home screen.
1 Sept 2026
Packages & Pricing
What your packages say a wedding is worth. Updates when you change a package.
$4,200

We never get logins to your software. You export, we load copies. Your numbers are visible to your own account and to Mitch, and no other business can ever see them. Industry figures are from the Easy Weddings Annual Australian Wedding Industry Report 2026 and the ATO, shown as context, never as targets.

Real screens. Figures are a fictional sample business.

Sound familiar?

Money in isn’t money made.

You know that feeling. A big year. Back-to-back Saturdays. Then you look at the bank and think, where the hell did it all go?

A $4,455 booking lands and your brain says “I just made $4,455.” But you know it isn’t true. Some of it is GST. Some is travel and your second shooter. Some is software, gear and insurance. Some belongs to tax. And a lot of it is the editing week nobody sees.

  • Travel
  • Editing hours
  • Contractors
  • Software
  • Gear
  • Admin
  • Tax
  • GST
  • Your time

Busy can look like success from the outside and still feel vague on the inside.

“I think I’m doing well?” isn’t a business plan. Wedding Brain gets you to “I know exactly how this business is going.”

Where a $4,455 wedding goes · sample

The verdict — before you send it

Quote (ex GST)$4,050
less travel, team & expenses−$109
less share of running the business−$180
less your time (18.5h × $110/hr)−$2,035
Left after paying yourself
Before your 25% tax set-aside of $940, shown in the full breakdown.
$1,726
Sustainable — 42.6% margin. $1,726 left after costs and your 18.5 hours. Clears your 20% target with room to spare.
The full breakdown: what the couple pays, and what's actually yours
Quote (ex GST)$4,050
+ 10% GST (passed to the ATO)+$405
Invoice total the couple pays$4,455
less travel & team costs−$109
less miscellaneous expenses−$0
less share of business costs−$180
Job profit (before tax)$3,761
less tax set-aside (25%)−$940
Cash remaining after tax reserve$2,821
less your time (18.5h × $110/hr)−$2,035
Left after paying yourself$1,726
Margin42.6%
18.5 owner hours required
A pricing check, not accounting profit — it counts your own time at $110/hr. Tax above is worked out before that.
A different question

Booked out is not a business model.

The wedding industry loves busy. Five weddings this week. Fifty this year. Booked solid. But there’s a better question than “how do I book more?”

How profitable is the work you’re already doing?

Twenty well-priced weddings can make a better business than fifty priced badly. More isn’t always the goal. Better can be. You shouldn’t have to choose between being brilliant at your craft and running a commercially smart business.

Running on vibes

  • Pricing off what the vendor down the road charges
  • Quoting a Tuscany wedding like one down the road
  • Saying yes, then working out if it was worth it
  • Not knowing which weddings actually made you money
  • Revenue as the only scoreboard

Running it like a business

  • Prices built from your real hours and costs
  • Every bespoke wedding modelled before you quote
  • You know a job pays you before you say yes
  • Tax set aside as you go, not a surprise at the end
  • A clear read on the year, in plain words
What you get

Two questions. Two tools.

Packages & Pricing answers “what should I charge?” Your Brain answers “am I actually okay?” They share your settings, so a package you price shows up in your health check without retyping.

Three prices for every package

Cost floor, sustainable and growth, built from the package’s real hours: coverage, editing, travel and admin. Tap sustainable to use it, or type your own.

Build a new package

17 h
What to charge
Cost floor
$180
Growth
$3,154
Sustainable covers your costs, pays you your hourly rate for every hour, and puts your margin on top. Your real price. Cost floor is what the package costs you to deliver: a warning line, not a price. Growth is the same with a bigger margin, for peak season or when demand lets you charge more. Tap Sustainable to use it, or type your own below.

A verdict before you send it

Profit before tax, your tax set-aside, what your time cost, and what’s left after paying yourself.

Quote (ex GST)$4,050
less travel, team & expenses−$109
less share of running the business−$180
less your time (18.5h × $110/hr)−$2,035
Left after paying yourself
Before your 25% tax set-aside of $940, shown in the full breakdown.
$1,726
Sustainable — 42.6% margin. $1,726 left after costs and your 18.5 hours. Clears your 20% target with room to spare.
The full breakdown: what the couple pays, and what's actually yours
Quote (ex GST)$4,050
+ 10% GST (passed to the ATO)+$405
Invoice total the couple pays$4,455
less travel & team costs−$109
less miscellaneous expenses−$0
less share of business costs−$180
Job profit (before tax)$3,761
less tax set-aside (25%)−$940
Cash remaining after tax reserve$2,821
less your time (18.5h × $110/hr)−$2,035
Left after paying yourself$1,726
Margin42.6%
18.5 owner hours required
A pricing check, not accounting profit — it counts your own time at $110/hr. Tax above is worked out before that.

Tax set aside, live

At the percentage you choose, plus a warning at 80% of the $75,000 GST threshold.

Tax, so far this year
25% of the $28,150 you've kept. Move it as each payment lands.
$7,038
GST turnover so far
Clear Financial year to date; the ATO counts a rolling 12 months.
$35,800 of $75,000

What you can pay yourself

Your year as it stands, built from what you’ve shot plus what’s signed. Never a straight line drawn from one busy month.

You could pay yourself
$1,317/wk
You want $1,200/wk

Booked ahead

The next twelve months of signed weddings, with wedding season shaded and open dates named, so you can see the year coming.

Booked ahead
20 signed · next 12 months
4Oct20264Nov1DecJan20271Feb4Mar3Apr1MayJunJulAug1Sep
BookedWedding season

The fix, in one sentence

Signed bookings can’t be repriced, so it tells you how many open dates to fill or what to charge on the next one.

To pay yourself $1,500/wk you’re $12,700 short for the year. Signed bookings can’t be repriced, so it takes this: fill 4 more dates at your usual $4,350 (you have room for 4).
“What should I charge?”

Price every wedding so it pays you.

Build each package from its real hours: coverage, editing, travel and admin. Most pricing advice ignores the editing week. This counts every hour at the rate you choose.

  • Three prices for every package: cost floor, sustainable and growth. Tap sustainable to use it, or type your own.
  • Quote a real wedding: travel by the kilometre, flights, accommodation, a second shooter, outsourcing, and that discount the couple asked for, each on its own line.
  • A verdict before you send it: profit before tax, your tax set-aside, what your time cost, and what’s left after paying yourself.
  • “What if fewer weddings land?” See your margin at 75% and 50% of capacity.
  • Every quote saved, so you keep a record of what each wedding is set to make you.
Half Day$3,600
17 h total · coverage 6h · editing 7h · travel 2h · admin 2h
Margin43.1%
$1,550 left after paying yourself · 17 hrs of your time · $212/hr gross
“Am I actually okay?”

See what’s banked, what’s booked and what’s yours.

Your Brain reads like an adviser, not a spreadsheet. The top box tells you in words where you stand, in one of four plain verdicts, from “paying you what you want” to “heading for a loss”.

  • Four numbers that judge themselves: your weekly pay against your target, dates booked, deposits held, and your safety margin.
  • Booked ahead. The next twelve months of signed weddings, with wedding season shaded and open dates named, so you can see the year coming.
  • Tax set aside, live, at the percentage you choose, plus a warning at 80% of the $75,000 GST threshold.
  • The fix, in one sentence. Signed bookings can’t be repriced, so it tells you how many open dates to fill or what to charge on the next one.
  • A ranked game plan, and month-on-month tracking to show whether your changes worked.

Where these numbers come from

Bookkeeping export
Xero, Rounded, Thriday or your spreadsheet. Gives money in and money out, by month. Last loaded 2 Oct 2026.
3 months
Wedding software export
Studio Ninja payments export. Gives weddings delivered, the diary, deposits and balances, and which money in the bank is wedding money. Last loaded 2 Oct 2026.
20 booked
Your welcome answers
What you do, weddings a year, hours a wedding, weekly pay, cost to deliver and tax %. Update them any time from your home screen.
1 Sept 2026
Packages & Pricing
What your packages say a wedding is worth. Updates when you change a package.
$4,200
How it works

Set up in an afternoon.

Then about fifteen minutes a month. No retyping your bookkeeping. No logins to your software.

1

Tell us about your business

A ten-minute questionnaire: who you are, your packages, your hours and pay, what a wedding costs to deliver, your tax set-aside, and the software you use.

Happy to take it on a call.
2

Build your packages

Enter your hours and what you charge today. Each package is graded on the spot, with a sustainable price suggested if yours is short.

Three price tiers come pre-filled.
3

Send us two files a month

Your bookkeeping export and your wedding software export. We load them, Your Brain updates, and you read it on your phone.

Loaded within two business days.
Get Wedding Brain
Fair questions

“But I already…”

“I already have Xero and Studio Ninja.”

Keep them. They each do their job. Wedding Brain isn’t accounting software and it doesn’t replace your bookkeeper.

But having the data isn’t the same as knowing what it means for the decision in front of you. Wedding Brain reads what those tools produce and answers the question they don’t: what does this booking mean for my business?

“I’m not a numbers person.”

Neither are most people who got into weddings. You’re here because you’re bloody good at film, photos or content.

You don’t need an accounting degree. You need the numbers turned into plain answers: What does it cost? What am I making? What would I need to charge?

“I just need more bookings.”

Maybe. Or maybe you need better money from the bookings you already have.

More work and a better business aren’t the same thing. Wedding Brain shows you what another booking really adds before you take it on, and when it’s the price, not the volume, that needs to move.

Why it exists

Wedding Brain started because I needed it.

When I started my wedding business, I took on a lot of risk and figured things out as I went. You’re excited people want to book you, so you make it work.

Then the jobs got bigger. More travel. More moving parts. More things that could turn a great-looking booking into one that made very little sense financially.

Around a year in, something shifted.

I’m 30. This is a real business now. I need to know it’s actually making good money.

Not what a client paid me. What I actually made. What does this job cost me to take on? If someone else delivered it for me, what’s left? Is saying yes commercially smart?

I didn’t have a system for any of that. I was working quotes out in my Notes app.

Then my partner Mitch started building a tool for the same problem in the hair industry. The clarity it gave you over the business was insane, and I immediately thought: we need this for weddings. Because weddings are bespoke. One is down the road. The next has flights, accommodation, another shooter and days of extra editing. Quoting both the same way makes no sense.

So we built it. First for my business. Now for yours.

I still take risks in business. I just want them to be smart ones. I want to know what I’m charging, what I’m making, and that the decision was deliberate.

Amelia

Built inside a real wedding business

Not a hypothetical. A tool we use.

We built Wedding Brain while quoting real weddings and working out what those jobs actually produced. When we started showing it to other vendors, the reaction was pretty consistent.

Pilot results will go here, in vendors’ own words, as they come in.

Pricing

One setup. One small monthly. Both tools.

Get set up properly once, then keep it current for less than most of the apps you’ve forgotten you pay for.

Wedding Brain
$390
today: setup and your first month
then
$20 /month
from month two, to keep it current

Setup includes

  • The ten-minute welcome questionnaire, on a call if you like
  • Your packages built and priced, with all three tiers
  • Your first bookkeeping and wedding software files loaded
  • Your first Brain verdict, from your real numbers

Every month

  • Unlimited packages, add-ons and saved quotes
  • Send us two files, we load them, Your Brain updates
  • Verdict, booked-ahead view, year view, set-asides and the fix
  • Read it on your phone, any time
Get Wedding Brain

Cancel the monthly anytime. Your dashboard goes read-only and nothing is deleted. Prices in AUD, ex GST. Working figures until launch.

Questions

The ones we get asked first.

Is this accounting software?

No. It doesn’t replace Xero, Rounded or your bookkeeper. It reads what they produce and tells you what it means for your pricing and your year.

Does it replace my accountant?

No. Your accountant handles accounting and tax. Wedding Brain helps with the everyday commercial decisions: what to charge, whether a job is worth it, and how the year is tracking.

Is this financial or tax advice?

No. Wedding Brain gives you calculations and decision support from the numbers you provide. The tax figure is a set-aside at the percentage you choose, ideally with your accountant’s input. The GST figure tracks the ATO’s $75,000 threshold so you see it coming.

Do I have to type my numbers in every month?

No. You fill in a ten-minute questionnaire once during setup (on a call if you like), then email us two exports a month: your bookkeeping export and your wedding software export. We load them within two business days. No retyping.

Which wedding software does it read?

Studio Ninja’s payments export today. Dubsado, HoneyBook, Pixieset and VSCO Workspace get added the first time a customer sends a real export, so a format is never guessed.

Who sees my figures?

You. Your data is isolated to your account, and we never get logins to your software. Mitch sees the upload preview when loading your files and nothing else by default.

Couldn’t I just do this in a spreadsheet?

Maybe. If you already have a spreadsheet that tells you what each wedding costs, what you’re left with after paying yourself, and what to charge, and you actually use it, you may not need us. Wedding Brain is for vendors whose numbers live in five places, or nowhere.

Who is it for?

Solo wedding vendors who sell packages and do the work themselves: videographers, photographers, content creators and celebrants. It isn’t built for venues, caterers or florists.

I’ve only just started. Is it useful yet?

Yes. You can price your packages properly from day one. Your Brain gets more useful as real bookings and months of data build up.

Why is there a setup fee?

Because setup is where the value starts. It covers getting your business into Wedding Brain properly: your welcome questionnaire, your packages built and priced, and your first files loaded, so your first verdict is based on your real numbers. Your first month is included. After that it’s $20 a month to keep it current.

What happens if I cancel?

Your dashboard goes read-only at the end of the period. Nothing is deleted, and you can rejoin any time.

You don’t need another 20 weddings to prove you’re doing well.

You need to know whether the weddings you already book make sense.

Know what it costs.Know what you’re making.Know what to charge.
Get Wedding Brain

$390 to get started, including your first month. Then $20 a month. Cancel anytime.

Price a Wedding · sample business

8 · The verdict — before you send it

Quote (ex GST)$4,050
less travel, team & expenses−$109
less share of running the business−$180
less your time (18.5h × $110/hr)−$2,035
Left after paying yourself
Before your 25% tax set-aside of $940, shown in the full breakdown.
$1,726
Sustainable — 42.6% margin. $1,726 left after costs and your 18.5 hours. Clears your 20% target with room to spare.
The full breakdown: what the couple pays, and what's actually yours
Quote (ex GST)$4,050
+ 10% GST (passed to the ATO)+$405
Invoice total the couple pays$4,455
less travel & team costs−$109
less miscellaneous expenses−$0
less share of business costs−$180
Job profit (before tax)$3,761
less tax set-aside (25%)−$940
Cash remaining after tax reserve$2,821
less your time (18.5h × $110/hr)−$2,035
Left after paying yourself$1,726
Margin42.6%
18.5 owner hours required
A pricing check, not accounting profit — it counts your own time at $110/hr. Tax above is worked out before that.

9 · What if fewer weddings actually land?

At 30 weddings (your assumption)42.6%
At 23 weddings41.3%
At 15 weddings38.2%